Collaboration will culminate at Coachella with a party inspired by the mobile game.
King and Moschino have teamed up to celebrate the fifth anniversary of the “Candy Crush” franchise with a limited edition capsule collection.
The new range will comprise of summer festival must-haves, including a backpack, phone case and swimwear for men and women.
Additionally, the collaboration will culminate at the Coachella music festival with an exclusive Moschino “Candy Crush” Desert Party, which will see the entire event space transformed into a Candy Kingdom.
"We couldn't think of a better partner to transform ‘Candy Crush’ into this fun and playful capsule collection that our players will have a chance to own and wear," says Sebastian Knutsson, chief creative officer, King. "Moschino and Jeremy Scott are known for their larger than life creations and bringing popular culture to the runway, so it's the perfect partnership as we prepare to mark the five-year anniversary of ‘Candy Crush Saga.’ The game has earned a firm position in the cultural zeitgeist and the collection is a celebration of this."
The Moschino “Candy Crush” capsule is now available exclusively on Moschino.com.