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'Masha' Gets an App

Animaccord has closed a deal with Docomo Digital to develop a subscription-based licensed app that will be available for download on the App Store and Google Play.

The app with the “Masha and the Bear” series as well as “Masha’s Tales” and “Masha’s Spooky Stories” will be available in 17 countries including Brazil, Mexico, Argentina, Chile, Peru, Ecuador, Colombia, Uruguay, Spain, the U.K., Italy, Portugal, Poland, Russia, Turkey, Australia and Republic of South Africa.

Docomo Digital will introduce the licensed app with a new interactive design to let children into the world of “Masha and the Bear.” The app has been developed as an immersive ads-free digital zone for kids with robust parental control. The mini-games, exclusively developed by Docomo Digital, include the classic memo game, coloring book and paint activity, enriched by an interactive drag-and-drop module to allow users to create their own “Masha” visuals using static backgrounds and dynamic stickers. A mini-piano app enables kids to undertake music discovery as they experience dancing “Masha” characters. Another feature is a state-of-the-art “Selfie” app which provides a “Masha” photo booth to kids and parents alike.

“Our partnership with Animaccord to bring the increasingly popular ‘Masha and the Bear’ series in this unique app experience marks an important milestone for our portfolio of content partnerships,” says Mr. Hiroyuki Sato, chief executive officer, Docomo Digital. “Parents around the world are becoming increasingly discerning about safety around digital content being consumed by their children, and rightly so. Our teams were focused on creating a safe environment which is no less engaging and interactive for the young audience.”

With extensive experience in designing rich yet safe content experiences for children, the specialist developers at Docomo Digital were determined to provide children with a feature-rich experience while giving parents complete control and visibility.

“We are very excited to present a new ‘Masha and the Bear’ app developed by the Docomo Digital team,” says Olga Khabibullina, senior media manager, Animaccord. “The app has been designed by highest standards of kids’ safety in digital as well as creative, innovative and interactive approach that will create a unique experience for kids and parents watching and playing ‘Masha’’s content within the app.”

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