HTC Calls on Licensing Partner for Phone Release in India
Consumer electronics company HTC has reintroduced the Wildfire line of mobile handsets in India through a licensing partnership with Chinese brand licensee InOne Smart Technology.
InOne’s Wildfire X branded phone will be a low-budget option sold exclusively from Indian retailer Flipkart. The deal comes after HTC stopped producing products in the Wildfire line nearly eight years ago. As part of the deal, HTC will unload all manufacturing and retail decisions of the company branded phone to InOne. HTC hopes the deal helps the company earn new brand value in India.
“HTC has always echoed the vivid taste and needs of the Indian customers with several firsts to its credit,” says Charles Huang, vice president, HTC APAC, via statement to Business Standard. “The HTC Wildfire X with its unique ‘my buddy’ feature is another step in this direction. This coupled with our six months no-questions-asked accidental and liquid damage protection and the smartphone’s sleek look, 8X hybrid zoom and large storage will help create a distinctive positioning for the smartphone amidst target customers. Besides focusing on the above aspects, we are also restructuring our market penetration plans along with InOne, our local licensing partner.”
HTC has struggled in recent years to find sustained success in the ever-evolving mobile phone market. The company reported a fifth straight quarter of financial losses in Q2. In recent months, the company has looked at licensing oppurtunities such as its deal with InOne to help fight off flagging sales figures.