Hasbro Amps Up Pet Shop App

Hasbro and its partner Gameloft have added a new interactive feature to the “Littlest Pet Shop” app that creates an interactive experience with the physical toys.

The new feature allows players to collect a virtual version of the toy pets they've purchased and unlock virtual bonuses by collecting more.

Each new Littlest Pet Shop toy purchased in stores will come with a special pet token that can be scanned to receive gifts in the app.

"Through the companion app girls can immerse themselves into the digital Littlest Pet Shop world and continue to build their pet collections virtually," says Samantha Lomow, senior vice president, global marketing, Hasbro. "We are expanding our digital activations with the a whole new level of integrated play and creating a way for new and existing fans to explore a whole new Littlest Pet Shop."

The “Littlest Pet Shop” app with its new integrated play feature is available now for iOS and Android devices.