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Gearbox, Just Funky Collab on ‘Borderlands 3’ AR Products

Just Funky has signed a deal with Gearbox Software to create a suite of merchandise based on the upcoming video game, "Borderlands 3."

The collaboration will lead to the creation of a wide range of home goods products that uses Just Funky's augmented reality app “DECIPH-AR.” The app allows fans of the game to record video and take photos with AR-rendered characters from "Borderlands 3.”

"'Borderlands' is a franchise that has been a favorite amongst the Just Funky family across our offices for years,” says Pranav Arora, head of division, Just Funky. “Passion drives creativity, so we are honored to partner with Gearbox Software to create fan-driven products, that will bring the 'Borderlands 3' experience into your home.”

“Borderlands 3” is launching later this year on PC, Xbox One, and PlayStation 4. The property is part of a consumer products program that includes the seasonal, toys and collectibles, home goods and apparel verticals.

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