Garmin Soars with Marvel-Themed Smartwatches
Garmin International has partnered with Disney to launch a series of special-edition smartwatches inspired by Captain Marvel and Captain America.
The Legacy Hero series of smartwatches come with engraved slogans, bezels adorned with character insignias and unique features via a custom app experience. Both versions of the watch include the Connect app experience with exclusive badges and character-inspired avatars. The watches are also packed with the latest Garmin wellness features, including health monitoring, smart notifications, Garmin Pay and on-screen workout options.
“We’re excited to have two of Marvel’s most iconic characters integrated into this cutting-edge experience with Garmin’s new collection,” said Josh Silverman, executive vice president, global product commercialization, experiences and products, Disney Parks. “With these special-edition smartwatches, everyone can have a wearable reminder of the never-give-up spirit of Captain Marvel and Captain America.”
Garmin has previously signed partnership deals with pop culture brands such as “Sesame Street” for its GPS line.