Brandgenuity to Rep ‘Clumsy Ninja’

Following the recent launch of the PB Digital Division, Performance Brands has appointed Brandgenuity as North American sub-agent for its first new client, the app “Clumsy Ninja.”

Created by NaturalMotion Games, “Clumsy Ninja” is a virtual friend that users can train, throw and tickle. The app uses NaturalMotion’s Euphoria motion engine to let the character move and react to device movement.

“We are delighted to be working with NaturalMotion’s next generation of interactive characters and are excited to help this hapless ninja master the world of licensing,” says Jay Asher, partner, Brandgenuity. “We believe that this brand has the right personality and growing fan-base to drive its success across many platforms.”

Released on Nov. 21, the game is currently No. 1 in app stores worldwide.

“Clumsy Ninja has captured the imaginations of millions of players since launch, and we believe that PB Digital and Brandgenuity are the right partners to explore licensing opportunities for the character and game,” says Torsten Reil, chief executive officer, NaturalMotion.

For more details on Performance Brand’s new digital division, click here.