‘Candy Crush’ Signs Sock Deal


King, creator of the popular game app “Candy Crush Saga,” has signed its first-ever licensing agreement with sock designer Happy Socks.

The new line of premium socks features two styles inspired by the game–one based on Colour Bomb and the other in Striped Candy–in sizes for both men and women.

"‘Candy Crush Saga’ has become nothing short of a worldwide phenomenon–a game that people can play and enjoy anywhere, any time. With that in mind, it's only fitting that the first licensing deal is with Happy Socks, giving all those who love the game the chance to revel in the fun of Candy Crush Saga, literally right down to their toes,” says Riccardo Zacconi, chief executive officer and co-founder, King.

The socks are available now for pre-order on the Happy Socks website.