Applebee's Features Poptropica

Poptropica, a virtual world for kids, will be featured on Applebee's kid’s menus at restaurants across the U.S. through Nov. 10.

The Poptropica activity book will include coloring exercises, games and puzzles featuring Poptropica characters, as well as a special code that kids can use to unlock a virtual prize on the site.

The partnership with Applebee's is part of Poptropica’s growing licensing program which also includes a line of plush and poseable figures from Jazwares, pre-paid game cards at Target and a series of books published under the Poptropica imprint.