As part of a larger new uniform program for all of its employees, Posen will design the collection for Delta's flight attendants and airport customer service agents. He will also advise on uniform updates for Delta's ramp and ground support agents, cargo agents and TechOps employees.
The new uniforms will launch in early 2018 following an extensive design process that will see Posen spend several months with the Delta workforce to understand its needs. Prototypes will then undergo extensive testing to ensure functionality in the unique work environment.
"I'm thrilled to partner with this classic American brand and look forward to collaborating with Delta employees to understand their wants and needs for the new collection," says Posen. "Together, we will bring everyday elegance and style innovation to the ground and air alike, while making employees
The new uniform program is part of a larger brand transformation for the airline.
"Through challenges and triumphs, the Delta uniform has been a source of great pride for generations of Delta people and continues to serve as a symbol of our values and the world-class service for which we're known," says Tim Mapes, senior vice president, marketing, Delta. "With Zac's talent and expertise, and in partnership with Delta people worldwide, we look forward to creating a timeless, fashionable and functional new collection that will continue to be a point of pride and symbol of our brand for the 170 million customers who fly with us each year."
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