Young Money: Lil Wayne, American Eagle Partner for Fashion Line

Grammy-winning hop-hop artist partners with American Eagle for Young Money-inspired fashion line.

License Global

July 23, 2019

1 Min Read

The American Eagle brand has announced a new collaboration with multi-platinum-selling hip-hop artist Lil Wayne, with the launch of the AE x Young Money collection.

Wayne's 25-piece men's clothing and accessories collection includes AE's stacked jeans, hoodies, t-shirts, shorts, boxers, socks and hats. Each piece will feature Young Money graphics inspired by Wayne's record label.

"I define my own style on my own terms and created a collection with American Eagle that is unapologetically me," says Wayne. "The AE x Young Money collection brings together music and fashion, two of the most powerful forms of self-expression that have allowed me to always live my truth."

The new line and fall '19 campaign will also be available in a new range of sizes for the first time. AE is expanding its jean sizing for all styles in stores and online with the women's collection now ranging from 00 to 24 and the men's line from 26 to 48.

This is not the first time that AE has tapped into the music scene for fashion inspiration. Late last year the company partnered with Viacom Nickelodeon Consumer Products to create a line of clothes featuring the MTV logo.

Read more about:

American Eagle

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like