
License Global
July 1, 2020

The Art Ask Agency has brokered a deal between Italian intimates’ retailer, Yamamay, and the Pets Rock brand.
As part of the deal, Yamamay will launch a collection Pets Rock collection of nightwear and loungewear in over 500 stores across Italy and other foreign countries. The line will debut this summer with a range of maxi t-shirts and short PJs. It will be followed by a winter range of warmer nightwear this September.
The deal continues Pets Rock’s recent run of new partnerships. Earlier this year, the brand teamed with KFC China to promote a line of
‘Messy Cola’drinks.
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