Yamamay Cozies Up to Pets Rock for Nightwear, Loungewear Line

The Art Ask Agency has brokered a deal between Italian intimates’ retailer, Yamamay, and the Pets Rock brand.

As part of the deal, Yamamay will launch a collection Pets Rock collection of nightwear and loungewear in over 500 stores across Italy and other foreign countries. The line will debut this summer with a range of maxi t-shirts and short PJs. It will be followed by a winter range of warmer nightwear this September.

The deal continues Pets Rock’s recent run of new partnerships. Earlier this year, the brand teamed with KFC China to promote a line of ‘Messy Cola’ drinks.