As part of the deal, Yamamay will launch a collection Pets Rock collection of nightwear and loungewear in over 500 stores across Italy and other foreign countries. The line will debut this summer with a range of maxi t-shirts and short PJs. It will be followed by a winter range of warmer nightwear this September.
The deal continues Pets Rock’s recent run of new partnerships. Earlier this year, the brand teamed with KFC China to promote a line of‘Messy Cola’
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.