Yale, Peacebird Secure Athleisure Deal

The university has revealed a new apparel collaboration with Peacebird.
License Global

October 1, 2020

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Following a successful collaboration between Yale and ANTA Sports, Licensing Matters Global has secured a new partnership for its client Yale with fashion brand and retailer Peacbird Men.

Yale University is appearing at 

Festival of Licensing

, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. 

Register for free now!

The collection, which includes hooded jackets, sweatshirts and dress shirts, is inspired by Yale University's illustrations and Peacebird’s modern styles.


Yale resourced LMG in a multi-year project to raise the university's profile and introduce the collegiate culture with youth across Greater China, Southeast Asia, Australia and New Zealand. Peacebird and Yale together aim to engage the Gen-Z and Millennial demographic with Yale's history and tradition. The collection's collegiate style fused with casual elements lends to the athleisure trend.


"At LMG, we're thrilled to have the opportunity to take Yale's indisputably iconic heritage into licensing collaborations that help to raise the university's profile with young people across APAC,” says Andrew Kwan, executive vice president, Licensing Matters Global.

“Peacebird is a perfect partner for Yale in China, as a leading fashion brand of Chinese contemporary youth culture, at the forefront of local fashion.”


The collection is available now both online and in-store.

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