WWE, FILA Tag Team for Sneakers

Just in time for WrestleMania Week, WWE and FILA have joined forces for custom sneakers designed after the aesthetic of WWE Superstars Sasha Banks and The New Day.

License Global

April 3, 2019

1 Min Read

The custom Disruptor 2s launch on April 4, with 713 pairs in circulation in honor of Banks’ WWE debut on July 13, 2015.The New Day’s Original Fitness sneakers will launch on April 5, with only 483 pairs being sold to commemorate the team’s 483-day reign as WWE Tag Team Champions.

WWE and FILA will also release black-and-white variants of the Original Fitness sneaker inspired by several notable WrestleMania moments.

The WWE Superstars will celebrate the collaboration via meet-and-greets at the Foot Locker flagship store in New York City. Banks will appear April 4 from 3 to 5 p.m., and The New Day will appear on April 5 from 4 to 6 p.m.

The custom sneakers will be available only via FootLocker.com and the Times Squares store, and the Original Fitness shoes will be available at select Foot Locker locations across the U.S.

Read more about:

FILAWWE

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like