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August 11, 2020
Wrogn, cricketer Virat Kohli and USPL’s youth fashion brand have announced the launch of the “Minions” x Wrogn collection.
“The Wrogn x Minions collection taps into the mischievous nature of Illumination’s 'Minions, delivering a playful and stylish collection for fans of both brands,” says Marc Low, senior vice president and general manager, Global Lifestyle, Universal Brand Development.
According to EverythingExperiential.Businessworld.In, the collection was created in partnership with Universal Brand Development and licensing agent, Black White Orange, and designed by team Wrogn. The collection offers 10 designs in various colors and styles, and will be available across offline and online stores in India from August 2020.
"At Wrogn, we always try and work on something innovative and I'm excited that the brand this time has collaborated with the universal favorite – Illumination’s ‘Minions,’” says Kohli. “I believe this fashionable and fun collection will be loved by my fans. I'm eager to wear one and I’m sure these will bring a big smile on the consumers' faces."
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