Wrangler, Lil Nas X Head to the Old Town Road

The new collection is inspired by Lil Nas X’s crossover hit “Old Town Road,” which has remained Billboard’s No. 1 song in the U.S. for seven consecutive weeks. Items in the line include t-shirts, jeans, jean shorts, denim jackets and denim shirts.

“When thinking about partners for Lil Nas X, Wrangler immediately came to mind because of the organic use of the lyric in ‘Old Town Road,’” says Jennifer Frommer, senior vice president, brand partnerships, Columbia Records. “The phenomenon surrounding the track has broken boundaries and allows for a brand like Wrangler to hone in on its Western DNA while tapping into current culture.”

Wrangler’s deal with the rapper is not its first foray into the music world. Last year, the denim maker partnered with Lyric Culture on a collection of apparel inspired by the Queen biopic

Bohemian Rhapsody

.