WildBrain CPLG Italy has secured a deal on behalf of Metro Goldwyn Mayer with fashion brand LC23 and sportswear company Diadora for a footwear collaboration inspired by MGM’s “The Pink Panther.”
The collaboration sees the launch of two limited-edition sneakers designs inspired by the character.
The collaboration features two of Diadora’s popular styles – the Diadora “Rebound Ace” and “Whizz Run” – with bright embroidery style patch appliqués of both Pink Panther and Inspector Clouseau on a full grain leather/suede material mix.
“The long-standing collaboration between LC23 and Diadora is recognized for producing bold, high-quality and playful products which we knew would make them the ideal partners to expand ‘The Pink Panther’s” fashion offering,” says Maria Gurrieri, managing director, WildBrain CPLG Southern Europe. “This new collaboration perfectly encapsulates Pink Panther’s witty and colorful spirit, and we look forward to seeing young adults sporting the new collection across Italy and farther afield.”
The Diadora sneakers are now available at shoe retailers worldwide and Diadora.com