WildBrain CPLG Extends ‘SpongeBob’ Fashion with Marlou Breuls

The new collection is available now.

License Global, Content Editor

November 20, 2020

1 Min Read
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WildBrain CPLG is extending its “SpongeBob SquarePants”-focused fashion collaboration with Dutch designer Marlou Breuls, following the signing of a new partnership with bag brand Laauw. 

Marlou Breuls’ initial “SpongeBob SquarePants” couture collection was showcased at Amsterdam Fashion Week last year as part of the 20thanniversary celebrations for the TV series. 

Based on the success of the Amsterdam Fashion Week show, Dutch brand Laauw is now using “SpongeBob SquarePants” to recreate bags from the initial couture collection. The deals with Marlou Breuls and Laauw were brokered by WildBrain CPLG on behalf of Viacom Nickelodeon Consumer Products.

The SpongeBob x Marlou Breuls x Laauw collection features eight bag designs in different colors including “SpongeBob” yellow – with different stories and elements from the TV series. 

Following the collection’s launch on Nov. 18, the bags are now available at Laauw's webshop: www.laauw.com/marlou-breuls-spongebob.   

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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