WildBrain CPLG is extending its “SpongeBob SquarePants”-focused fashion collaboration with Dutch designer Marlou Breuls, following the signing of a new partnership with bag brand Laauw.
Marlou Breuls’ initial “SpongeBob SquarePants” couture collection was showcased at Amsterdam Fashion Week last year as part of the 20thanniversary celebrations for the TV series.
Based on the success of the Amsterdam Fashion Week show, Dutch brand Laauw is now using “SpongeBob SquarePants” to recreate bags from the initial couture collection. The deals with Marlou Breuls and Laauw were brokered by WildBrain CPLG on behalf of Viacom Nickelodeon Consumer Products.
The SpongeBob x Marlou Breuls x Laauw collection features eight bag designs in different colors including “SpongeBob” yellow – with different stories and elements from the TV series.
Following the collection’s launch on Nov. 18, the bags are now available at Laauw's webshop: www.laauw.com/marlou-breuls-spongebob.