WildBrain has brokered a deal with creator and influencer Alessandro Enriquez to launch designer capsule collections inspired by Line Friends.
Developed in collaboration with Alessandro Enriquez, who conceived the project together with WildBrain CPLG, which represents Line Friends in Europe, the collections are the latest installment of Enriquez’s annual Fashion Comics project for Pitti Bimbo and debuted at the event’s 90th edition in Florence last month. The project saw designers including Monnalisa, Mc2 Saint Barth, Diadora, Pinko Up, Philosophy di Lorenzo Serafini Kids, 2Star and Akep launch new Line Friends capsule collections.
“The Fashion Comics Project created with Line Friends, in collaboration with Pitti Bimbo, has been hugely successful due to the quality and mix of products, the caliber of the brands involved and the impressive feedback from media,” says Enriquez. “It was fantastic to see Brown, Sally, Choco and Cony be such a hit with visitors of all ages at Pitti Bimbo, and I’m confident the popularity of these characters will continue to grow in our country as they have done in the rest of the world.”
Monnalisa has unveiled its range of velvet printed patch sweatshirts and a dress with tulle application on the shoulders. MC2 Saint Barth launched a collection of swimsuits for adults and kids featuring Choco and Sally. Diadora debuted all-over print sweatshirts, while Pinko Up has designed a range of sweatshirts in black and pink. In addition, the Philosophy di Lorenzo Serafini Kids capsule collection celebrated Line Friends with a cotton sweater and sweatshirt featuring Brown, Sally and Choco prints, while 2Star’s Line Friends styles for boys and girls featured sneakers with Brown and Cony embroidered on the side and printed on the insoles. Akep has created four jacquard cardigans with the faces of Brown, Choco, Cony and Sally on the reverse.
“It has been an incredible creative process combining the distinctive visual style of Line Friends with the visionary Alessandro Enriquez and innovation of our Italian designers,” says Maria Gurrieri, managing director, WildBrain CPLG Southern Europe. “The fantastic response to the capsule collections at Pitti Bimbo shows how exciting this new Fashion Comics collaboration is, and we’re sure it will be a huge hit with consumers across Italy.”