WHP Global Signs Deal to Bring Joseph Abboud Brand to China

Products will launch in 2023.
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License Global

November 9, 2022

Promotional image for the Joseph Abboud brand.
Promotional image for the Joseph Abboud brand.Joseph Abboud

WHP Global

has announced it has signed a long-term license with leading Chinese luxury fashion retail group, YouXiang, to market and distribute the Joseph Abboud brand in China across all channels of distribution including e-commerce, freestanding retail stores, shop-in-shops and wholesale/franchise.  The brand launch in greater China, slated to begin in the spring, will include a collection of men’s apparel, footwear, bags and luggage and accessories.

“We are looking forward to partnering with YouXiang as we focus on the expansion of Joseph Abboud’s reach through both international and digital channels,” says Stanley Silverstein, chief commercial officer, WHP Global, which owns the Joseph Abboud brand. “YouXiang has successfully brought some of the best-known high-end fashion brands to China, making them the perfect partner to help us reach millions of consumers in one of the world’s fastest growing fashion markets.” 

Founded in 2008, YouXiang is an exclusive distributor of premium European

brands providing supply chain, marketing, customer service and logistics in the Chinese market.

“We are excited about this partnership as Joseph Abboud is a globally celebrated men’s fashion brand with tremendous opportunity in China,” says Jack Lee, founder, YouXiang. “We intend on fully leveraging our authority in bringing premium fashion brands into the greater China market as well as our growing retail footprint to build a strong business together with WHP Global.”  

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