WHP Global Signs Deal to Bring Joseph Abboud Brand to China

Products will launch in 2023.

License Global, Content Editor

November 9, 2022

1 Min Read
Promotional image for the Joseph Abboud brand.
Promotional image for the Joseph Abboud brand.Joseph Abboud

WHP Global has announced it has signed a long-term license with leading Chinese luxury fashion retail group, YouXiang, to market and distribute the Joseph Abboud brand in China across all channels of distribution including e-commerce, freestanding retail stores, shop-in-shops and wholesale/franchise.  The brand launch in greater China, slated to begin in the spring, will include a collection of men’s apparel, footwear, bags and luggage and accessories.

“We are looking forward to partnering with YouXiang as we focus on the expansion of Joseph Abboud’s reach through both international and digital channels,” says Stanley Silverstein, chief commercial officer, WHP Global, which owns the Joseph Abboud brand. “YouXiang has successfully brought some of the best-known high-end fashion brands to China, making them the perfect partner to help us reach millions of consumers in one of the world’s fastest growing fashion markets.” 

Founded in 2008, YouXiang is an exclusive distributor of premium European brands providing supply chain, marketing, customer service and logistics in the Chinese market.

“We are excited about this partnership as Joseph Abboud is a globally celebrated men’s fashion brand with tremendous opportunity in China,” says Jack Lee, founder, YouXiang. “We intend on fully leveraging our authority in bringing premium fashion brands into the greater China market as well as our growing retail footprint to build a strong business together with WHP Global.”  

Related:Macy’s and WHP Global Partnership Bringing Toys“R”Us to Macy’s Stores

Read more about:

WHP Global

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like