“As we continue to invest in the Anne Klein business, we are pleased to see that demand for the brand around the globe is growing in tandem,” says Yehuda Shmidman, global chairman and chief executive officer, WHP. “Today’s announcement of our expansion plans to Mexico follows our recent announcement of expansion to China, and we see further global growth opportunities in our future. We are very much looking forward to working with the experienced team at IBV to bring Anne Klein to a new population of consumers.”
WHP also recently signed a master license deal
“Anne Klein is a highly recognized brand in Mexico, and we are confident that Mexican consumers will receive it with great enthusiasm,” says Jack Meschoulam, co-chief executive officer, IBV Licensing. “The brand is iconic, elegant and classic, qualities with which Mexican consumers identify themselves.”
The new collection will be sold at department stores, online, at upscale specialty shops in Mexico and Anne Klein-branded stores.
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