WHP Further Expands Anne Klein into Mexico

A line of women’s apparel, sportswear, home and accessories will arrive in Mexico by fall 2020.

License Global

December 17, 2019

1 Min Read

WHP Global, which acquired the Anne Klein brand last July, has announced a new long-term master license deal in Mexico with IBV Licensing to market and distribute the Anne Klein brand across all approved channels of distribution. IBV expects to launch its first line of women’s apparel, sportswear, home and accessories for Anne Klein in Mexico in late fall 2020. Anne Klein exclusive retail stores are slated to open in Mexico by fall 2021.

“As we continue to invest in the Anne Klein business, we are pleased to see that demand for the brand around the globe is growing in tandem,” says Yehuda Shmidman, global chairman and chief executive officer, WHP. “Today’s announcement of our expansion plans to Mexico follows our recent announcement of expansion to China, and we see further global growth opportunities in our future. We are very much looking forward to working with the experienced team at IBV to bring Anne Klein to a new population of consumers.”

WHP also recently signed a master license deal in China with 7GEGE and announced an agreement with One Jeanswear Group to launch Anne Klein Jeans.

“Anne Klein is a highly recognized brand in Mexico, and we are confident that Mexican consumers will receive it with great enthusiasm,” says Jack Meschoulam, co-chief executive officer, IBV Licensing. “The brand is iconic, elegant and classic, qualities with which Mexican consumers identify themselves.”

The new collection will be sold at department stores, online, at upscale specialty shops in Mexico and Anne Klein-branded stores.

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License Global

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