Cookies SF was inspired by the White Castle brand and drew reference from a vintage castle in Detroit, Mich., a key community for both Cookies and White Castle. Select designs, initially exclusive to the Detroit launch event, feature Detroit and 8 Mile Rd.
The collaboration launch was supported by activations at Cookies SF retail locations in Detroit, Los Angeles and at its flagship in San Francisco.
The collection is now available at select Cookies apparel locations and direct-to-consumer online at
Brandgenuity, White Castle’s brand licensing agency, brokered the partnership and is managing the development and rollout of the licensing program.
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