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WeWearCute Teams with Mad Engine for Apparel, Accessories

This is the latest licensing deal for the TikTok stars.

License Global

July 17, 2020

1 Min Read

TikTok creator, WeWearCute, has inked a licensing agreement with Mad Engine to collaborate on an apparel line and fashion accessories.

WeWearCute is TikTok’s leading product content creator with more than 300 million monthly views. The new agreement was brokered by WeWearCute’s licensing agency, The Joester Loria Group, in partnership with TTPM Influencer Talent Management.

“Ashley and Emma have a unique ability to connect with their tween followers and keep them engaged with fresh, fun videos,” says Debra Joester, president, The Joester Loria Group.  “It is exciting to watch them bring their creativity and signature WeWearCute style to beauty, fashion, arts and crafts and more.”

Emma and Ashley are working closely with Mad Engine to design collections of fashion, loungewear and accessories scheduled to ship in Spring 2021. WeWearCute will showcase their beauty, fashion and other products to their millions of TikTok followers and on YouTube and Instagram posts with links to strategic retail partners.

“Ashley and Emma will fill the white space on the tween floorpad,” says Gina Cappi, senior vice president, Girls Division, Mad Engine. “They have incredible personal style which will resonate with all of their followers.  Emma and Ashley are fun, engaging, relatable and exactly who you would want your daughters looking up to and emulating.  We are so excited to design an authentic collection that will appeal to that tween girl who is looking for a junior aesthetic.”

The Mad Engine deal follows their recent deals with Spin Master for activities, arts & crafts, and stationery and Taste Beauty for health and beauty products.

About the Author(s)

License Global

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