The WB x Forever 21 collection was designed and curated by apparel licensee Jerry Leigh, in partnership with WBCP.
The 44-piece line includes sweaters, t-shirts, tank tops, cropped tops, socks and loungewear featuring Looney Tunes favorites Bugs Bunny, Tweety, Daffy Duck, Marvin the Martian and Taz, as well as Hanna-Barbera classics such as Scooby-Doo, The Flintstones and The Jetsons. The collection will launch in Forever 21 stores globally and on Forever21.com beginning Nov. 28
“Forever 21 is synonymous with fashion-forward looks, and this exclusive remix of our most popular animated characters is the perfect fit with their trendsetting style,” says Karen McTier, executive vice president, domestic licensing and worldwide marketing, WBCP. “We’re thrilled to bring the
To celebrate the partnership, Forever 21 and WBCP will host a consumer event at the Forever 21 Times Square store in New York City, Saturday. The event will feature models wearing the exclusive collection, a photo booth, a caricature artist, festive food and more. Every WB x Forever 21 purchase will be accompanied by a limited edition shopper tote featuring favorite Warner Bros. animated characters (while supplies last).
“We’re excited to partner with Warner Bros. Consumer Products on this exclusive collection to bring their iconic characters to the wardrobes of fashionable enthusiasts around the globe,” says Linda Chang, vice president of merchandising, Forever 21. “This limited edition line will allow our customers to discover on-trend merchandise with a nostalgic charm of cartoon legends.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.