Forever 21 and Warner Bros. Consumer Products have launched a collection of limited edition apparel and accessories featuring Looney Tunes and Hanna-Barbera characters.

April 6, 2018

2 Min Read

Forever 21 and Warner Bros. Consumer Products have launched an exclusive collection of limited edition women’s, men's and children's apparel and accessories featuring classic Looney Tunes and Hanna-Barbera animated characters.

The WB x Forever 21 collection was designed and curated by apparel licensee Jerry Leigh, in partnership with WBCP.

The 44-piece line includes sweaters, t-shirts, tank tops, cropped tops, socks and loungewear featuring Looney Tunes favorites Bugs Bunny, Tweety, Daffy Duck, Marvin the Martian and Taz, as well as Hanna-Barbera classics such as Scooby-Doo, The Flintstones and The Jetsons. The collection will launch in Forever 21 stores globally and on beginning Nov. 28.

“Forever 21 is synonymous with fashion-forward looks, and this exclusive remix of our most popular animated characters is the perfect fit with their trendsetting style,” says Karen McTier, executive vice president, domestic licensing and worldwide marketing, WBCP. “We’re thrilled to bring the timeless appeal of our iconic characters to their hip and stylish consumers around the world.”

To celebrate the partnership, Forever 21 and WBCP will host a consumer event at the Forever 21 Times Square store in New York City, Saturday. The event will feature models wearing the exclusive collection, a photo booth, a caricature artist, festive food and more. Every WB x Forever 21 purchase will be accompanied by a limited edition shopper tote featuring favorite Warner Bros. animated characters (while supplies last).

“We’re excited to partner with Warner Bros. Consumer Products on this exclusive collection to bring their iconic characters to the wardrobes of fashionable enthusiasts around the globe,” says Linda Chang, vice president of merchandising, Forever 21. “This limited edition line will allow our customers to discover on-trend merchandise with a nostalgic charm of cartoon legends.”

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