Walmart Unveils Activewear and Swim Brand

The inaugural Love & Sports collection features 121 women’s activewear and swim items. Bold and bright colors are the hallmark of the brand, with neon colors across retro running shorts, cropped logo sweatshirts, lightweight nylon jackets and assorted one- and two-piece swimsuits. In time for summer, the brand also has a swim collection. It features suits for performance or play, with strapless one-piece suits, retrokini tops, ring halter bikini tops and bikini bottoms. 

The activewear collection is available at Walmart.com and is starting to roll out to 1,500 Walmart stores. Swim will start arriving in the coming days. Collections will drop seasonally, with new additions like footwear and accessories arriving this fall.