Designer, Michelle Smith, and trainer, Stacey Griffith, team up with Walmart for Love & Sports.

License Global

April 29, 2022

1 Min Read
Walmart

Enter Love & Sports, Walmart’s activewear and swim brand created in partnership with fashion designer, Michelle Smith, and indoor cycling instructor, Stacey Griffith. 

The inaugural Love & Sports collection features 121 women’s activewear and swim items. Bold and bright colors are the hallmark of the brand, with neon colors across retro running shorts, cropped logo sweatshirts, lightweight nylon jackets and assorted one- and two-piece swimsuits. In time for summer, the brand also has a swim collection. It features suits for performance or play, with strapless one-piece suits, retrokini tops, ring halter bikini tops and bikini bottoms. 

The activewear collection is available at Walmart.com and is starting to roll out to 1,500 Walmart stores. Swim will start arriving in the coming days. Collections will drop seasonally, with new additions like footwear and accessories arriving this fall. 

Read more about:

Walmart

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like