Von Dutch and the creatives behind the cartoon character, Popeye, worked collaboratively to create a collection that was curated from the beginning design stages to final production. The collection, which will hit shelves on Nov. 17, serves as an ode to the sailor man and consists of a line of reimagined streetwear staples including a unisex hoodie and jogger sets in Popeye-themed patterns, short sleeve T-shorts and crewnecks.
The collaboration is focused on creating a sustainable line of clothing while limiting impact on the environment.
“Ultimately, this collection is a blend of two cultural icons in both the fashion and the entertainment industries by creating pieces that are reminiscent of the comic legend,” says Olivier Mercier, chief executive officer, Von Dutch. “Collectively, Von Dutch and the creators of Popeye
Popeye, the spinach-eating sailor and clean ocean advocate, is owned by
, a unit of Hearst. The deal was negotiated by French agent, MJA Licensing. Popeye first announced his representation of The SeaCleaners in 2020, joining its fight against plastic pollution and raising awareness of its ocean conservation efforts.
“Popeye stands up for what’s right and defends those in need, so joining The SeaCleaners fight to save the ocean was a natural fit,” says Carla Silva, vice president/general manager, global head, licensing, King Features. “Partnering with an iconic fashion label like Von Dutch gives the cause greater visibility among style-savvy consumers who will be actively making our world better with each purchase – a portion of the proceeds goes back to The SeaCleaners.”
“Fighting for a pollution-free ocean must mobilize all energies,” says Yvan Bourgnon, president and founder, The SeaCleaners. “Popeye and The SeaCleaners have been working together for two years to raise awareness for this cause. We are very grateful to Von Dutch for joining us. With this eco-designed collection, we are proud to partner with a pioneering brand that is leading the way for the fashion industry to develop new creation and production practices."
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