Vogue and Net-A-Porter have launched a collection of limited-edition t-shirts commissioned by new designers.
The collection consists of four t-shirts, with unique designs by Christopher John Rogers, Gauchere, Ioannes and S.Joon, all a part of NET-A-PORTER’s Vanguard program for rising star designers. Their designs reimagine the official Vogue t-shirt, in line with their design ethos.
“I am excited to be launching our first ever t-shirt collaboration with Net-A-Porter,” says Markus Grindel, managing director, global brand licensing, Condé Nast. “Our media brands are renowned for championing new and emerging design talent - and in this time of uncertainty for all businesses, including independent brands, this is more important than ever. Vogue has such a huge audience worldwide and we hope that Vogue aficionados and shoppers enjoy the collection.”
All the t-shirts have been made using GOTS certified 100 percent organic cotton and produced by PHYNE. The collection is now available exclusively at NET-A-PORTER.
“We are dedicated to supporting emerging talent at Net-A-Porter, and this is especially important, now more than ever,” adds Elizabeth von der Goltz, global buying director, Net-A-Porter. “Our four Vanguard brands all showcase incredible creativity with their exclusive t-shirt collaborations with Vogue. We hope to continue to provide inspiration to our customers and a platform for talent at this time.”
The new partnership continues Vogue’s recent merchandising extensions. Last Nov., the publishing brand launched a holiday shop full of products from past collaborations.