October 27, 2022
Vitality, a direct-to-consumer athleisure brand, announced the launch of a new collection in collaboration with Cosmopolitan. The collection is available now at ShopVitality.com. The Cosmopolitan x Vitality collaboration was brokered by Cosmopolitan’s global licensing agency, IMG.
“The Cosmopolitan x Vitality collection tells a story of a woman finding her voice,” says Chloe Chamberlain, chief, design, Vitality. “She steps outside of her comfort zone, leaning into her authenticity and embracing the skin she is in. Each color and print in the collection represents a different tone, providing a new outlet for her expression. A woman can be many things: timeless, bold and somewhere in between. Cosmopolitan x Vitality was designed to showcase the beauty of a multi-faceted, multi-talented individual, wherever their day may take them.”
The collection will include a total of 16 products in a mix of print and solid colorways, with all products available in sizes XXS-XXXXL.
“Partnering with the leading female-owned athleisure brand was a no-brainer for us,” says Jessica Giles, editor-in-chief, Cosmopolitan. “This inclusive collection speaks to everybody, aligning perfectly with the bold and vibrant spirit of Cosmo and our 61 million strong audience of modern young women.”
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