Vision Street Wear Eyes Chinese Market

Authentic Brands Group has teamed with brand management and retail development company Shanghai Fanking to roll out 30 Vision Street Wear shop-in-shop locations across China.

The shopping destinations offer a variety of apparel for men and women including black, white and red logo.

"For many years Vision Street Wear has played a significant role in skate, music, and streetwear culture," says Nick Woodhouse, president and chief marketing officer, ABG. "Launching Vision Street Wear shop-in-shop locations are a tribute to the brand’s continued impact on pop culture and are an ignition point in China as we embark on bringing this iconic brand to an emerging streetwear generation. We are thrilled to be expanding the brand’s global impact with Shanghai Fanking in China.”

The deal will see shop-in-shops open in Beijing, Harbin, Shanxi, Szechuan, Guangxi and Guangdong through 2018. The company will look to expand to more than 100 locations by 2022.

“Vision Street Wear is coming to China! I’m so proud to be a part of this incredible brand with its rich history now being introduced to a country where there is so much fashion, art and culture," says Steve Aoki, DJ, producer and co-owner, Vision Street Wear. "It’s great to be a part of the introduction of Vision in China, and I look forward to growing the brand’s fan base in conjunction with Shanghai Fanking in this important trend-forward market.”