ViacomCBS Zips-Up Tommy Hilfiger For Nostalgic Partnership

Tommy Jeans will feature ViacomCBS characters from the '90s and '00s in the collection.

June 9, 2021

Tommy Hilfiger, owned by PVH Corp. has announced the launch of its "A Blast From The Past" micro-capsule apparel collection in partnership with ViacomCBS Consumer Products.

WildBrain CPLG brokered the deal.

The collection taps into Tommy Jeans' history of pop culture collaborations, featuring characters and logos from Nickelodeon and MTV across a range of T-shirts, sweats and hoodies. The unisex styles are available now at Tommy Hilfiger retail locations, on Tommy.com and through wholesale partners globally.

"A Blast From The Past" micro-capsule collections include:

· Tommy Jeans x "Beavis and Butt-Head;"

· Tommy Jeans x "Garfield;"

· Tommy Jeans x MTV;

· Tommy Jeans x "Ren & Stimpy;" and

· Tommy Jeans x "SpongeBob SquarePants."

Each micro-capsule combines the heritage Tommy Jeans flag, such as weaving Beavis and Butt-Head within its red and white blocks or using it as a pattern to fill the MTV logo.

"There continues to be significant consumer demand, particularly among young adults, for high-end

fashion collaborations that utilize retro brands and bring with them a sense of fun and nostalgia," says Matt Tobia, senior sales manager, WildBrain CPLG. "This partnership between Tommy Jeans and ViacomCBS Consumer Products is perfectly positioned to meet this demand, as it combines ViacomCBS's impressive portfolio of iconic TV brands with Tommy Jeans relaxed '90s aesthetic. We also couldn't think of a better pairing for our first time teaming up with Tommy Jeans."