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ViacomCBS Rides Into ‘Twin Peaks’ x Milltag Collab

New “Twin Peaks” gear will be available from Milltag thanks to a deal brokered by WildBrain CPLG.

WildBrain CPLG has brokered a deal on behalf of ViacomCBS Consumer Products that will see cyclewear brand Milltag create a capsule collection to celebrate the 30th anniversary of TV series “Twin Peaks.”

The “Twin Peaks” x Milltag collection features a full range of cycle clothing including a jersey, shorts, mitts, snood and cap. Miltag’s line will be available for a limited time in the U.K. this summer.

"Milltag's favorite projects are ones that hold emotions for people,” says Ed Cowburn, owner, Milltag. “Whether it be producing products based around someone's favorite film, album, band or in this case, television show, we like to think that these products mean more to people than a regular off the rack design. Hopefully that means they'll treasure and look after them, leading to a more sustainable model of consumption as clothing is worn to the very end of its usage cycle. We're incredibly proud of this project as fans of the show. The chance to add to the rich world created by Mark Frost and David Lynch in 1990 is a dream come true and we like to think we've designed something true to the essence of ‘Twin Peaks.’"

The collection is now available for pre-order via the Milltag website. It joins other 30th anniversary rollouts for “Twin Peaks” including an experiential offering announced late last year.  

“’Twin Peaks’ has an avid and highly engaged following thanks to its bold, original and genre-bending approach which remains influential to this day,” says Laura Quinn, category manager, U.K., WildBrain CPLG. “With the show now celebrating its 30th anniversary, we’re very excited to be collaborating with Milltag and translating the brand into a dynamic and high-quality cyclewear range, which we’re sure will be a huge hit with fans across the U.K.”    

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