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ViacomCBS, FILA Lace-Up ‘Rugrats’ Footwear

The collection will launch exclusively in Latin America.

ViacomCBS Networks Americas and FILA have announced the launch of the FILA x Rugrats collection, a co-branded line featuring t-shirts and two shoes inspired by the signature characters from “Rugrats.”

The announcement was made by Ángela Cortez, vice president, consumer products, ViacomCBS Networks Latin America.

The FILA x Rugrats line will be available in adult and kids’ sizes through select retail stores in Mexico City, Torreón, Guadalajara and Puebla, Mexico. The following retailers will carry the exclusive collection in-store and online:

  • 30-30 @treinta.treinta;
  • Laces @lacesmx;
  • Soul @soulsnkrstore;
  • Barrio Warrior @barriowarriorlindavista;
  • Moderna Street @moderna_street;
  • 99 Problems @99pronlemsmx; and
  • DP Street @dpstreet.

“‘The Rugrats’ are part of pop-culture, and FILA has done an amazing job bringing back these iconic characters with fresh new designs,” says Cortez. “We are certain that ‘Rugrats’ fans will love this collection and that new generations will find the footwear and t-shirts just as appealing.” 

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