ViacomCBS CP, Benetton Group Ink Global Licensing Deal

New Garfield collection to be available in all Benetton stores worldwide.

March 2, 2021

ViacomCBS Consumer Products and Benetton Group have signed a global license agreement, until the end of 2021, for the design, production and distribution of a first-ever Garfield collection for the Undercolors of Benetton brand.

The agreement includes the launch of licensed underwear and pajamas for both children and adults. A wide selection of Garfield accessories completes the collection, with toiletry bags, socks and slippers for the whole family.

"We're thrilled to launch this unique project and collaborate with such a global brand like the Benetton Group," says Mark Kingston, senior vice president, international licensing, ViacomCBS Consumer Products. "Garfield is a true global icon with a strong transgenerational appeal and we're confident that this quality collection will not disappoint Garfield fans and Benetton consumers."

The Garfield collection is now available and will be distributed exclusively in the Benetton retail network, United & Undercolors, in all stores around the world.