Launched earlier this month, the line includes t-shirts featuring Peanuts characters such as Snoopy, Woodstock, Sally and Charlie Brown. Peanuts will celebrate its 70th anniversary in 2020. Viacom18 aims to leverage its license of the brand for a range of categories in India next year. The company has been the Peanuts master licensee in India since 2014.
“We are delighted to partner with Jack & Jones to launch a Peanuts collection in India,” says Sachin Puntambekar, business head of consumer products, Viacom18. “Jack & Jones caters to the youth who have grown up watching Snoopy and his friends. This fun collaboration will offer Peanuts fans a fresh take on their favorite characters. This partnership will help us maximize our reach and strengthen our current portfolio in India.”
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