Vera Bradley Secures New Licensees

Handbag retailer Vera Bradley has inked two licensing agreements for stationery and publishing.

April 6, 2018

Vera Bradley Secures New Licensees

Lifestyle brand looks to Fox Chapel and Lifeguard Press to strengthen brand.


“One of our main objectives this year was to explore appropriate licensing opportunities to strengthen our brand, expand our reach to even more distribution points and customers and establish a solid foundation for international growth,” says Rob Wallstrom, chief executive officer, Vera Bradley. “Entering these two arrangements is a great start.”

Lifeguard Press will develop a range of stationery as well as home and office organizational products. The new products are slated to launch in fall 2017.

Meanwhile, Fox Chapel Publishing will create coloring activity books, design books and gift sets, featuring Vera Bradley’s patterns, for the 2016 holiday season.

The new branded merchandise will launch at specialty, chain and Vera Bradley stores throughout the U.S. It will also be available online at

“We have been working diligently over the last few months to identify the right licensing

partners in our focus businesses of home, fashion and beauty,” says Sue Fuller, chief merchandising officer, Vera Bradley. “We are very fortunate that there is enormous interest in Vera Bradley in each of these areas and that we are able to be selective and develop relationships with the expert partners that are the best first for our company. We expect to announce additional licensing agreements in the future.”

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