The women’s lifestyle brand is bringing its signature designs to comfort wear.
NORTH AMERICA–Vera Bradley has partnered with Apparel Partnership Group for a new range of branded sleepwear and loungewear.
Through the partnership, APG will produce a new range of women’s styles that showcase Vera Bradley’s unique prints and patterns.
“We have had a successful, but very small, collection of in-house-developed sleepwear and loungewear in our own stores and on VeraBradley.com for some time,” says Rob Wallstrom, chief executive officer, Vera Bradley. “We are thrilled about partnering with APG to greatly expand this collection, add many new distribution points, and introduce Vera Bradley to even more customers.”
The Vera Bradley sleepwear and loungewear collection is set to launch in spring 2019 at Vera Bradley stores, department stores and specialty retailers, as well as online at VeraBradley.com.