Universal is Expecting

License Global charts the breakthroughs of Universal Brand Development’s first foray into infant and baby consumer goods with Welcome to the Universe Baby!
Ben Roberts

June 28, 2022

"E.T." baby apparel.
"E.T." baby apparel.Universal Brand Management

With an established licensing portfolio worldwide, Universal Brand Development welcomes a new member into the family with Welcome to the Universe Baby!, an infant and toddler brand that celebrates all families and the happy chaos of parenthood.  

Speaking with the Universal Brand Development team, License Global looks at the dawning realization that led one of the world’s most prominent movie studios to embrace the baby and infant market.   

“We looked at consumer insights, and it was clear that there was an opportunity with Millennial parents,” says Shannon Vacca, vice president, global franchise management, Universal Brand Development. “We knew from the research that parents have a real desire to share their favorite

NBCUniversal

brands with their babies. Parents wanted products for their own families and gifting, and there was an immediate demand for it. With fandom driving the momentum, we set out to create a global baby brand that is uniquely universal.”    

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