Speaking with the Universal Brand Development team, License Global looks at the dawning realization that led one of the world’s most prominent movie studios to embrace the baby and infant market.
“We looked at consumer insights, and it was clear that there was an opportunity with Millennial parents,” says Shannon Vacca, vice president, global franchise management, Universal Brand Development. “We knew from the research that parents have a real desire to share their favorite
brands with their babies. Parents wanted products for their own families and gifting, and there was an immediate demand for it. With fandom driving the momentum, we set out to create a global baby brand that is uniquely universal.”
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