In honor of the video game’s 35th anniversary, Uniqlo is releasing a collection celebrating “Super Mario Bros.”

License Global

April 16, 2020

1 Min Read
mariouniqlo.png

Uniqlo has added another property to its video game character collaborations. The company has unveiled a “Super Mario Bros.” collection, celebrating the video game franchise’s 35th anniversary.

The video game debuted in 1985, and since then, Super Mario and accompanying characters, such as Luigi and Princess Peach, have appeared in a multitude of video games across multiple platforms, as well as on consumer products.

The new range, available online only while stores remain shut down due to the COVID-19 pandemic, features eight men’s t-shirts and six children’s t-shirts, each with graphic “Super Mario” prints.

Other video games and characters Uniqlo has worked with include “Tetris” and Blizzard Entertainment, featuring the “World of Warcraft,” “Diablo II,” “Overwatch,” “Heroes of the Storm,” “Heathstone” and “StarCraft II” brands.

The Uniqlo x “Super Mario” collection is available now online.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like