Uniqlo Levels-Up with ‘Super Mario’ Collab

In honor of the video game’s 35th anniversary, Uniqlo is releasing a collection celebrating “Super Mario Bros.”
License Global

April 16, 2020

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Uniqlo has added another property to its video game character collaborations. The company has unveiled a “Super Mario Bros.” collection, celebrating the video game franchise’s 35th anniversary.

The video game debuted in 1985, and since then, Super Mario and accompanying characters, such as Luigi and Princess Peach, have appeared in a multitude of video games across multiple platforms, as well as on consumer products.

The new range, available online only while stores remain shut down due to the COVID-19 pandemic, features eight men’s t-shirts and six children’s t-shirts, each with graphic “Super Mario” prints.

Other video games and characters Uniqlo has worked with include “Tetris” and Blizzard Entertainment, featuring the “World of Warcraft,” “Diablo II,” “Overwatch,” “Heroes of the Storm,” “Heathstone” and “StarCraft II” brands.

The Uniqlo x “Super Mario” collection is available now online.

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