Undergirl Plans Shelli Segal Line

Perry Ellis International has entered into a partnership with Undergirl for intimates under the Laundry by Shelli Segal brand in the U.S. and Canada.

April 6, 2018

Undergirl Plans Shelli Segal Line

Perry Ellis International has entered into a partnership with Undergirl, a division of Underboss Productions, to design and distribute intimates under the Laundry by Shelli Segal brand in the U.S. and Canada.

The new line will include shapewear, sleepwear, loungewear and robes.

“The success of the Laundry brand is driven by our capability to offer sophisticated styling across our product offerings," says Oscar Feldenkreis, president and chief operating officer, PEI. "We welcome Undergirl's partnership to enhance the brand's lifestyle portfolio and are delighted with the potential this collaboration offers in bringing further expansion to our global reach."

Undergirl will launch the Laundry by Shelli Segal intimates collection at better department stores across the U.S. in fall 2015, as well as on BareNecessities.com and FigLeaves.com. 

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