New joint collection between the brands features two exclusive drops: Legends and Fun.

License Global

November 4, 2022

1 Min Read
Umbro x Panini collab.
Umbro x Panini collab.Panini

Umbro and Panini have come together to present a collaboration aimed at fans of the stickers, football lovers and collectors of exclusive pieces of clothing and accessories that combine the love of football and the tradition of both brands.

The product line includes caps, buckets, T-shirts, jackets, pants, shorts, skirts, shoulder bags, socks, sneakers and even a stylized backpack with colorful stickers that refer to different national teams around the world.

Umbro x Panini Legends  

With a more fashion-oriented approach, the Legends line of the collab features black as the main color, but also has white, green and red in its details and graphics. 

The historic Panini logo also gains its space, referring to a photo of Carlo Parola, defender from Italian football club Juventus during the 1950s. The volley given by the athlete was immortalized by the company.

Umbro x Panini Fun 

The second drop presents models that explore more colors and a joyful style to wear. The pieces refer to stickers from different countries, as well as tactical formations that simulate ‘dream teams’ assembled by collectors, mixing players from different nationalities. Umbro's logo also gains a new face, being filled with stickers.  

The symbol of Panini's bicycle kick is also present, both in compositions with Umbro's double diamond, and in T-shirts that refer to Brazil, Italy and England.  

Related:Panini Brand Licensing Program Lands in Brazil

With launches and sales separated in two stages, the Legends and Fun lines of the collab Umbro and Panini can be found online in Brazil and in partner stores of clothing and sports.  

The deal was brokered by Vertical Licensing, the agency that represents Panini in the territory. 

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