“We’re pumped that Venum will be joining us as our new exclusive global outfitting and apparel partner,” says Dana White, president, UFC. “Venum is an iconic combat sports brand that understands the unique needs of MMA athletes. Franck Dupuis and his team at Venum have the technical knowledge and experience that will produce world-class UFC fight kits and apparel. We’re looking forward to collaborating with them on this next evolution of UFC’s outfitting program.”
UFC’s existing outfitting and apparel partnership with global fitness brand Reebok expires in March 2021. Reebok will continue to serve as the official footwear provider of UFC through the end of next calendar year.
“Joining UFC as their official outfitting and
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