UFC has announced that combat sports apparel and accessories designer, marketer and distributor Venum will become its new exclusive global outfitting and apparel partner starting in 2021. The deal was brokered by IMG’s licensing business, which exclusively represents UFC.
“We’re pumped that Venum will be joining us as our new exclusive global outfitting and apparel partner,” says Dana White, president, UFC. “Venum is an iconic combat sports brand that understands the unique needs of MMA athletes. Franck Dupuis and his team at Venum have the technical knowledge and experience that will produce world-class UFC fight kits and apparel. We’re looking forward to collaborating with them on this next evolution of UFC’s outfitting program.”
UFC’s existing outfitting and apparel partnership with global fitness brand Reebok expires in March 2021. Reebok will continue to serve as the official footwear provider of UFC through the end of next calendar year.
“Joining UFC as their official outfitting and apparel partner means a great deal to the Venum team,” says Franck Dupuis, founder and chief executive officer, Venum. “Venum is a brand that has grown alongside the sport of MMA as it has exploded in popularity around the world. We are both proud and grateful, as this agreement signifies the success of our journey over the past fifteen years. At Venum, we are ecstatic to write the next chapter in our history.”
UFC athletes will debut the new Venum-designed UFC Fight Kits inside the Octagon in April 2021. To coincide with this debut, Venum-designed apparel will be made available for sale at retail outlets around the world and online at UFCStore.com, UFCStore.eu, UFCStore.com.au and Venum.com.