Sponsored By

UCLA, Kareem Abdul-Jabbar, Mitchell & Ness Slam Dunk on T-Shirt Collection

Abdul-Jabbar will make an appearance on campus to celebrate the launch of the collection.

License Global

January 10, 2020

2 Min Read

A new t-shirt collection honoring Kareem Abdul-Jabbar officially launches at the UCLA Store on Jan. 11.

The launch coincides with the day the Bruins take on crosstown rival, USC, at Pauley Pavilion. Before the game tips off at 7 p.m., Abdul-Jabbar will be at the UCLA Store from 5-6 p.m., signing autographs for fans.

“To highlight a true Bruin legend to fans around the world through this one-of-a-kind UCLA x Kareem Abdul-Jabbar by Mitchell & Ness Collection during UCLA’s Centennial celebration is truly a once in a lifetime opportunity not to be missed,” says Cynthia Holmes, director, UCLA Trademarks & Licensing. “We are thrilled to be able to support this collaboration and to introduce Kareem to a new generation of Bruins.”

The collection includes five total designs, including one limited-edition style of only 100 shirts in celebration of UCLA’s Centennial Year.

The limited-edition t-shirt will feature the image of Abdul-Jabbar in his junior year at UCLA where he is elevated near the rim of the basketball hoop, in the act of blocking a shot against St. Louis. This photo will also be on the cover of the program book from the Bruins’ clash with the Trojans. The t-shirt will be available on a first-come, first-serve basis and exclusively at the UCLA store, while the other four designs will be available in-store and online. This collection marks the first officially licensed UCLA t-shirt collection that honors Abdul-Jabbar and his legacy.

The shirts are created by Mitchell & Ness, a Philadelphia-based apparel company known for vintage sports merchandise. The four other designs include one that reads, “Bruin Forever” across the front, with a silhouette of Abdul-Jabbar as the “i”; a retro image of Abdul-Jabbar in the act of the “skyhook” move that he made famous; a posed shot of Abdul-Jabbar sitting with a basketball; and one that features a UCLA script on the front, with “Abdul-Jabbar” written across the back, jersey-style, and his retired No. 33.

“I’m excited to be teaming up with Mitchell & Ness to celebrate my basketball career and to honor the great education – on and off the court – I received at UCLA,” says Abdul-Jabbar.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like