Twitter Property Now on Apparel

Fashion U.K. has signed on to create a range of t-shirts, hoodies and fashion tops that utilize a selection of @iQuoteForHer quotes. The licensing deal follows partnerships with licensees for greetings, gifts, fashion accessories, cosmetics, home décor and wall art. 

“We aim to create a clothing range that will appeal to both existing Twitter followers and a broader audience among young women,” says Gurdev Mattu, director, Fashion U.K. “With over 600 amusing quotes available, @iQuoteForHer enables us to tap into the strong trend for text-based clothing and also the huge enthusiasm for social media among our retail customers and their shoppers.”

Represented by Game of 2 Halves, @iQuoteForHer is a comedic Twitter handle that appeals to women. The brand currently has more than 84,000 Twitter followers. 

“We are delighted to be collaborating with Fashion