Tottenham Hotspur Caps New Era Deal

Tottenham Hotspur has entered into a multiyear agreement with New Era.

License Global

October 17, 2018

1 Min Read

Under the terms of the deal, New Era will serve as the soccer club’s official headwear partner and will create dual-branded headwear. Branding will appear on New Era silhouettes including the 9FIFTY snapback, 9FORTY adjustable and knits.

The Tottenham collection by New Era will be available at club retail outlets, on and at retail locations.

Read more about:

new eraTottenham Hotspur

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like