July 5, 2019
Clueless
.
The collection includes two tennis shoes meant to mirror the look of
Clueless
protagonist Cher Horowitz. One pair will be available in white with yellow-plaid accents based on the character’s signature outfit from the film. The other shoe in the collection will take the inspiration further, being fully covered in the yellow-plaid design. Both sneakers will come with a translucent blue outsole that reveals quotes from the film.
“
Clueless
represented the epitome of ‘90s style, and the film launched memorable looks and iconic quotes that still influence pop culture today,” says Adele Plumail, senior vice president, consumer products and licensing, Viacom Nickelodeon Consumer Products. “K-Swiss was the perfect brand to partner on this collaboration, and they have mixed signature elements of both their shoes and the film to create something that is fashion-forward and nostalgic at the
The collection will launch on May 17 at Foot Locker, Footaction, Finish Line and Journeys stores in the U.S. and Canada, as well as Mirapodo shops in Europe and Australia. K-Swiss will also offer the footwear on
for a limited time.
Along with the K-Swiss collaboration, previous
Clueless
consumer products have included a
set and
.
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