Totally Buggin’: K-Swiss Launches Clueless Line

K-Swiss and Paramount Licensing have partnered to launch a line of sneakers inspired by the ‘90s film Clueless.
License Global

July 5, 2019

Totally Buggin’: K-Swiss Launches Clueless Line

K-Swiss and Paramount Licensing have partnered to launch a line of sneakers inspired by the ‘90s film

Clueless

.

The collection includes two tennis shoes meant to mirror the look of

Clueless

protagonist Cher Horowitz. One pair will be available in white with yellow-plaid accents based on the character’s signature outfit from the film. The other shoe in the collection will take the inspiration further, being fully covered in the yellow-plaid design. Both sneakers will come with a translucent blue outsole that reveals quotes from the film.

Clueless

represented the epitome of ‘90s style, and the film launched memorable looks and iconic quotes that still influence pop culture today,” says Adele Plumail, senior vice president, consumer products and licensing, Viacom Nickelodeon Consumer Products. “K-Swiss was the perfect brand to partner on this collaboration, and they have mixed signature elements of both their shoes and the film to create something that is fashion-forward and nostalgic at the

same time.”

The collection will launch on May 17 at Foot Locker, Footaction, Finish Line and Journeys stores in the U.S. and Canada, as well as Mirapodo shops in Europe and Australia. K-Swiss will also offer the footwear on

kswiss.com

for a limited time.

Along with the K-Swiss collaboration, previous

Clueless

consumer products have included a

“My Little Pony”

set and

American Greetings cards

.

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