TOMS, Hasbro Team for Toy-Inspired Kicks

Toms and Hasbro give back with new shoe and apparel deal based on classic children’s toys.

License Global

August 29, 2019

2 Min Read

TOMS has entered into a three-year agreement with Hasbro to develop an apparel collection inspired by the toymaker’s portfolio of brands.

The collections will consist of men’s, women’s and kids’ footwear in addition to apparel and eyewear items. Hasbro brands that will be featured in the line include “Monopoly,” “Candy Land,” “My Little Pony,” Transformers, “Power Rangers” and Tonka. TOMS will launch the first wave of products from the collection in 2020 with additional releases planned over the next three years.

“We’re thrilled to work with TOMS to provide fans of all ages a new way to engage with the Hasbro brands they love,” says Casey Collins, general manager and senior vice president, entertainment and licensing, Hasbro. “We know that our fans will appreciate the quality and care that TOMS takes in the development of each of their designs, and we can’t wait to see people everywhere wearing the Hasbro [and] TOMS collaboration.”

For every item purchased from the collection, TOMS will give a new pair of shoes to a child in need. The one-for-one donations are in line with TOMS’ ethos of giving back to people and the environment. Since its inception, TOMS has impacted more than 94 million lives around the world by giving shoes, sight, water, and impact grants.

“TOMS is excited to announce our partnership with Hasbro, a classic brand that has touched many generations,” adds Liza Doppelt, vice president, global brand marketing, TOMS. “This long-term collaboration will launch in fall 2020 and bring together the iconic TOMS styles that give back with the nostalgia of childhood Hasbro favorites. The collection of fun footwear for men, women and children will be available at select global retailers.”

TOMS previously partnered with entertainment brands including Star Wars and “Sesame Street.”

About the Author(s)

License Global

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