Tommy Hilfiger Renews Safilo Deal

Tommy Hilfiger Group and eyewear manufacturer Safilo Group announced a five-year renewal of their global eyewear licensing agreement for the exclusive design, development, production and distribution of the Tommy Hilfiger ophthalmic and sunglass collections.

The agreement will run until December 31, 2020, with an optional five-year extension thereafter.

Since establishing the global eyewear licensing agreement in 2010, Safilo and the Tommy Hilfiger Group have grown Hilfiger brand’s global eyewear distribution business. In the forthcoming five-year term, the partnership will focus on expanding distribution in Asia and Latin America—key markets with significant potential for expansion and category growth.

“Safilo is a valued partner of the Tommy Hilfiger brand, and we are excited to renew this licensing agreement,” said Daniel Grieder, chief executive officer, Tommy Hilfiger Group. “Safilo’s longstanding global excellence in the eyewear industry, and their reputation for quality and innovation, are core values which continue to perfectly support our brand’s global premium and aspirational product positioning.”