Tommy Hilfiger Drives into Formula One

EUROPE–Tommy Hilfiger, a subsidiary of PVH Corp., has inked a multi-year partnership with Formula One company Mercedes-AMG Petronas Motorsport to become the official apparel partner of the racing team.

April 6, 2018

The American designer will outfit the Formula One team

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Under the terms of the agreement, Tommy Hilfiger will supply travel and team kits as well office and hospitality apparel for the team. In addition, the Tommy Hilfiger logo will be featured on the team’s 2018 racecars as well as on the Mercedes-AMG Petronas Motorsport pit garage and other trackside assets.

“We are delighted to welcome Tommy Hilfiger to Mercedes-AMG Petronas Motorsport and back to the world of Formula One,” says Toto Wolff, team principal and chief operating officer, Mercedes-AMG Petronas Motorsport. “It is always exciting to embark on a new partnership, particularly when it touches such a key area of our team’s image; I am positive that it will energize our brand and bring a new spin to how we are perceived from next season. We are excited to see how Tommy Hilfiger will dress

the team this season and to showcase their exciting plans to the fans of Formula One.”

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