Tommy Hilfiger Announces Global “Play It Forward” Partnership with Shawn Mendes

Mendes will wear sustainable Tommy Hilfiger apparel during his upcoming tour.
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May 13, 2022

Shawn Mendes in a promotional image for the "Play it Forward" campaign.
Shawn Mendes in a promotional image for the "Play it Forward" campaign.Tommy Hilfiger

Tommy Hilfiger

has announced its “Play it Forward” partnership with Canadian singer-songwriter Shawn Mendes. The multifaceted collaboration will kick-off with Shawn Mendes as the face of the summer 2022 global campaign, titled “Classics Reborn,” which features a collection fully made from more sustainable materials.  

Additionally, throughout his upcoming Wonder: The World Tour, Shawn Mendes will wear more sustainable, custom-made Tommy Hilfiger styles, with Hilfiger also donating $1 million to efforts to mitigate and offset the environmental impact of the tour. 

“Shawn’s not only a multitalented musician — he also represents a new generation of Futuremakers who understand the need for action,” says Hilfiger. “By joining forces with Shawn to learn, share and innovate, we can build upon what we’ve already achieved and take our sustainability journey to the next level. While we recognize we still have a long way to go, together we can build even more awareness to make a positive, lasting impact.”


As a key milestone of the partnership, Hilfiger and Mendes also will introduce a co-designed capsule collection in spring 2023. It will feature quality styles that reimagine classic Hilfiger pieces with circular design while scaling material recycling innovations. 

“I’ve always been inspired by Tommy and the iconic brand he built, and I’m excited to share our journey together with my fans,” says Mendes. “Everyone has a role to play in creating a more sustainable future and I’m inspired to see what we can achieve. I look forward to learning from each other, exploring how creative reimagination can have a positive effect on the fashion industry, and sharing what living more sustainably means to me.” 

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