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August 11, 2022
Tommy Hilfiger wants its fashion to be part of a sustainable loop. In 2021, it was selected as one of the first global brands to implement the Higg Index Sustainability Pilot in Europe in partnership with Sustainable Apparel Coalition and Higg. In May, License Global reported that the company’s “Play it Forward” partnership with Canadian singer-songwriter Shawn Mendes was kicking off a collection fully made from more sustainable materials.
Now, Tommy Hilfiger and thredUP have announced a partnership and introduced a new 360-resale program for U.S.-based consumers.
"This partnership is our latest step on our journey to becoming a fully circular brand," says Esther Verburg, executive vice president, sustainable business and innovation, Tommy Hilfiger Global and PVH Europe. "We're excited to launch this program with thredUP, which helps us create more value out of our existing product and connect with our consumers in a new way. The U.S. market is packed with circular potential, and together with thredUP, we're hoping to make a long-lasting difference."
Tommy Hilfiger customers in the U.S. can generate a prepaid shipping label from Tommy.thredup.com, fill any shippable box or bag with women's and kids’ items from any brand in their closet and Tommy Hilfiger men's products, and ship it to thredUP for free. If any of the women's and kids’ items (any brand) are selected for resale and sell or men’s items (Tommy Hilfiger only) are deemed eligible, customers receive Tommy Hilfiger shopping credit that can be used both online and in-store.
"Tommy Hilfiger is an iconic and timeless brand,” says James Reinhart, chief executive officer, thredUP. "The brand's products are made to withstand the test of time both with classic designs and durable quality, making resale a natural fit for the company. Tommy Hilfiger has made incredible strides in sustainability through their Waste Nothing and Welcome All initiatives, and we're honored to power their new resale program as they continue to make an impact."
Read more about:Tommy Hilfiger
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